The name Loveday has been synonymous with antiques throughout the trade and among interior designers and the general public for over 50 years. Based in Hertfordshire, second-generation antique company Loveday Antiques specialises in an eclectic mix of 18th to 20th-century European furniture and works of art. It is now run by Alexander Loveday, who fell in love with antiques at an early age. His father David started the business in 1969 in a small shop in Blackstock Road, Highbury. He was one of the first antique dealers to move to the antique quarter of Islington, London and, after achieving success and a good reputation within the industry, founded a second showroom in the King's Road, Chelsea. Loveday Antiques is a member of BADA, LAPADA and CINOA. Its showrooms are available by appointment.